On November 18th, 2021 45 digital screens covering the iconic Times Square in New York City lit up with the signature Fendi yellow.  The Fendi lights have since landed on the Bund in Shanghai, in celebration of the reopening of the Plaza 66 flagship boutique, numerous other Chinese cities and the Shibuya Scramble Crossing in Tokyo.  Finally, the Fendi Roma logo was projected onto the Burj Khalifa in Dubai, a projection over 1km high making it the highest logo in the world. These illumination events are meant to send a positive message and celebrate a new beginning for Fendi.

Video Courtesy of Fendi