Fendi, continues to captivate fashion enthusiasts with its iconic creations and daring endeavors. In a bold move that celebrates individuality and creativity,the Roman luxury house introduces « Make Up Your Peekaboo, » a groundbreaking in-store project set to redefine personalized luxury.

Launching alongside the Women’s Spring/Summer 2024 Collection, « Make Up Your Peekaboo » invites customers to embark on a journey of self-expression by embellishing their beloved Peekaboo bags with an array of high-end accessories. This initiative empowers clients to infuse their distinctive style into their most dearest accessories, forging a deeper connection with the brand.

Central to the project is the opportunity for clients to curate bespoke designs, breathing new life into their existing Fendi bags or selecting from the latest Peekaboo offerings. 

« Make Up Your Peekaboo » boasts over 200 potential combinations, featuring a diverse assortment of charms, and handles meticulously designed to complement the collection’s aesthetic. With an emphasis on versatility and individuality, clients are encouraged to mix and match elements, resulting in unique expressions of Fendi’s artisanal spirit.

Highlighting the playful side of FENDI are the Pico version of the iconic Peekaboo bag, meticulously reproduced with exquisite attention to detail, and the new Fendi Fortune Teller charm, adding an element of whimsy to every ensemble. Adjustable Strap You straps, adorned with the signature FF jacquard motif, offer a perfect union of style and functionality, while the addition of a maxi “FF” diamond metal chain strap introduces a contemporary edge to the collection.

As a celebration of Fendi’s iconic bag “Peekaboo”, « Make Up Your Peekaboo » embodies the brand’s commitment to blending tradition with innovation, resulting in a unique shopping experience. This initiative invites clients to embrace their individuality and embark on a journey of sartorial self-discovery.

Make Up Your Peekaboo » is available at a selection of Fendi stores worldwide and online at www.fendi.com,  starting April 2024.