This olfactory journey begins in 1925 in a fur and leather workshop founded by Adele Casagrande Fendi and her husband Edoardo Fendi in Rome. Passed down through generations, from matriarchs to strong, inspiring women, this narrative opens up to Fendi’s extended family, who embodies the future of perfumery: exclusive, vibrant, precious and passionate.

Fendi Fragrances represents unique personalities and iconic locations that invites us to travel into the intimate world of Fendi and its protagonists. Within each fragrance, a prominent figure from the House is featured, reflecting this chosen family’s deep connections. The memories of each individual have inspired perfumers to create olfactory stories told with tenderness, humor, and simplicity.

At the forefront is Adele Casagrande Fendi, the matriarch, whose name signifies the destiny and success of Fendi, with her « Casa Grande » embodying the grand Maison. Her daughter, Anna Fendi, one of the legendary five Fendi sisters, is represented by Dolce Bacio, evoking the memory of a mother’s kiss. Silvia Venturini Fendi, the third generation and creator of

the iconic Baguette and Peekaboo bags, is embodied in Perché No, a phrase she has made her own, signifying that nothing is impossible at Fendi. Her two daughters, Leonetta Luciano Fendi and Delfina Delettrez Fendi—representing the fourth generation—are captured in Ciao Amore, a spontaneous and natural greeting, and Sempre Mio, the living roots of heritage, respectively.

The young twins of Delfina, Tazio and Dardo Vascellari Delettrez Fendi, are celebrated with La Baguette, where exquisite simplicity meets the signature bag. Lastly, British designer Kim Jones, through Prima Terra, narrates his childhood homeland.

« The fragrance collection tells the story of Fendi from another perspective; it expresses what the Maison is through a different sense, recounting its history in a new language. Today, we can say that we have engaged all the senses at Fendi! » explains Silvia Venturini Fendi.

Each fragrance is an invitation to explore the secret gardens of the individuals who weave the narrative thread of the collection. The scents are a perfumer’s translation of all the savoir-faire of the Roman house, blending craftsmanship and emotions.

Fendi’s new fragrance collection is a vivid, olfactory storytelling that celebrates the past, present, and future of the brand. Each bottle holds a piece of Fendi’s legacy, inviting wearers to become part of the Maison’s rich, intimate history.

Discover Fendi Fragrances exclusively in Fendi boutiques, and on www.fendi.com from June 20th, 2024.