G-Star RAW has chosen a new muse for its summer 2019 collection and it is none other than Ruby Rose. The Australian model turned actress rose to fame with her role in Orange is the New Black and has been killing it on the big screen ever since. She was recently chosen to embody a lesbian Batwoman in the CW show Elseworlds, which led to numerous critiques and hate online. Ruby Rose is used to being misunderstood but always stays true to who she really is, without compromise. That’s why G-Star thought of her to represent the fearless values of the brand, which puts forward unique personalities. The slogan says it all: It’s you. Own it.

Ruby Rose declares: “I have always been a fan of G-Star: I find a passion that drives me and a respect for the planet in the spirit of the brand. In this campaign, I like how G-Star encourages us to accept ourselves for who we are and to assert ourselves. Denim has this remarkable quality of giving self-confidence.” Discover the video below: