Givenchy is unveiling the first images of its advertising campaign for spring-summer 2021, produced under the direction of Matthew M. Williams, Artistic Director of the House. To bring his vision to life, the star designer called upon the artists who form a close-knit creative community around him: Kendall Jenner, Bella Hadid, Playboi Carti, Anok Yai and Liam Powers were invited to embody some of the key pieces of the collection, highlighting the importance of cultivating a strong personal style.

« For me, fashion is a world in which formal and informal, structure and comfort coexist. Luxury, for me, is about infusing our personality into our clothes, rather than being shaped by them, » explains Matthew M. Williams. « In each of these portraits, a strong personality wears an outfit that reflects who they are. They bring those clothes to life. »

Discover some of the campaign images below.