GUCCI’s new Fall-Winter 2023 collection stars Vittoria Ceretti, Aboubakar Konte and Brando Erba, immortalized by photographer David Sims in Milan.

The protagonist of the campaign is the color green, the unquestionable trademark of the Maison, which recalls the setting of the last women’s fashion show and the collection presented in February. Accompanying the characteristic silhouettes of the collection is the « Horsebit Chain » bag, taken from the Maison’s archives and heritage that is reinterpreted here.

First revisited 20 years ago in Tom Ford’s fall-winter 2003 collection, the iconic Horsebit, the substantial metal detail designed by Aldo Gucci in 1953 to adorn his moccasins, is revisited in a larger version. The ‘original is accompanied by a double shoulder strap, the new version of the Horsebit bag is available in different designs such as quilted leather, suede, crystals and leather in contrasting colors. The campaign features the inimitable model Vittoria Ceretti who shows us how the bag can be worn: the shoulder strap can be hand-held, carried over the shoulder or simply embellished when the bag is held as a clutch.

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