GUCCI GARDEN : A CAMPAIGN VIDEO CELEBRATING THE BEAUTY OF NATURE

Inspired by the Garden of Eden, Gucci’s latest campaign video, « Gift Giving 2016: Gucci Garden, » reveals a luxuriant garden, where fauna and flora go with beauty and poetry. This new short movie, directed by photographer Floria Sigismondi embarks the viewer on a bucolic, slightly surrealistic walk among colorful flowers and exotic animals, two signatures of Alessandro Michele’s work. Snakes, tigers and bees are here to highlight the new Gucci pieces. At the pace of « Il Dolce Suono » aria by Donizetti, a selection of the House’s newest accessories along with the Cruise 2017 collection are showcased with a free, inspired and majestic spirit that makes the essence of Alessandro Michele’s Gucci. A hypnotic journey in the land of beauty and romance. Alessandro Michele and Floria Sigismondi sign an inspired video with a great coherence between flamboyant clothing and a hypnotic visual universe. A dreamy video, which makes the viewer want to be part of the Gucci lifestyle. Alessandro Michele continues to impress with his unique vision, which he perfectly knows to illustrate with inspired advertising campaigns, both through print and film.

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