Yes, fashion has jumped on the eco-conscious bandwagon for a while, whether it be big established names that rethink their social and environmental ethics or new designers who design with upcycling in mind. But there’s nothing better than facts and Gucci have just released their Environmental Profit & Loss report on the Equilibrium platform online. The news comes just in time for World Environment Day and the Italian house is the first to issue those kinds of informations. It has enabled the fashion community to access and visualize easily the impact of a luxury brand on the planet. Transparency is bound to infiltrate the communication strategies of many more fashion houses in the future as the clients become more aware and eager to make the right choices. Gucci calls is the « Culture of Purpose » and guarantees a balance of aesthetics and ethics. Discover more here.