Continuing a long tradition of collaborations with renowned designers, H&M is delighted to announce a new collaboration with Irish designer Simone Rocha. The Simone Rocha x H&M collection brings together the inspirations and artistic sensibilities that have defined the designer’s style; it is the fusion of ten years of design – celebrating her inter-ethnic heritage and inspirations, between Hong Kong art history and craftsmanship.

« I am very pleased to be working with H&M on this very special collection. It’s a true tribute to my designs and the influences that have inspired me. As a designer and client, I have been a great admirer of the collaborative concept initiated by H&M. Maison Margiela, Alber Elbaz, Comme des Garçons – I am honored to be part of this incredible list ». – Simone Rocha.

The collection will be available from March 11th 2021.