INFINIMENT COTY PARIS : NEW ERA OF PERFUMERY | CRASH Magazine
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INFINIMENT COTY PARIS : NEW ERA OF PERFUMERY

By Iris Jeanson

On March 1st, 2024, Sue Nabi and Nicolas Vu, co-founders of Infiniment Coty Paris, introduced a groundbreaking collection of 14 fragrances at a chic Marais gallery. Melding Coty’s legacy with futuristic vision, the brand redefines perfumery with ultra-concentrated compositions lasting up to 30 hours.

Guests at the immersive gallery experienced the synergy of fragrance and art, witnessing Infiniment Coty Paris bottles transformed into artistic expressions. The co-founders’ commitment to supporting artists was evident through collaborations with talents like Isabelle.D and Francisco Vidal.

Infiniment Coty Paris marks a paradigm shift, where perfumery becomes a harmonious blend of heritage, innovation, and artistic expression. As the fragrances linger and bottles become canvases, the brand propels luxury perfumery into a new era.

The collection is available online, with a pop-up launching on March 20th at 5, rue des Blancs-Manteaux, 75004 Paris.

eu.infinimentcoty.com

@infinimentcoty

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