INTERPARFUMS ACQUIRES LACOSTE FRAGRANCES | CRASH Magazine
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INTERPARFUMS ACQUIRES LACOSTE FRAGRANCES

By Iris Jeanson

Interparfums announce today the addition of Lacoste fragrances to its prestigious portfolio, alongside renowned brands such as Montblanc, Jimmy Choo, Coach, Rochas, Moncler, Van Cleef & Arpels, Lanvin, Karl Lagerfeld, and Kate Spade. The iconic Fashion Sport brand, Lacoste, and Interparfums SA have officially signed a global and exclusive fragrance license agreement, effective January 1, 2024.

Under this agreement, Interparfums will be responsible for the creation, development, production, and marketing of all Lacoste fragrance and cosmetic lines. These products will be distributed selectively and made available in Lacoste boutiques worldwide. In light of this collaboration.

The Lacoste fragrance portfolio already boasts a total of 15 fragrances across six lines, including the best-selling L12.12 line, available in both masculine and feminine variations. Excitingly, a new line of fragrances is set to be launched in the second half of 2024, adding to the already diverse and captivating world of Lacoste perfumes.

This partnership marks a significant step for Interparfums, further solidifying its position as a leader in the global fragrance industry. The company is poised to bring its expertise to elevate Lacoste’s olfactory offerings, enhancing the brand’s presence and appeal in the world of luxury fragrances.

For fragrance enthusiasts and fans of Lacoste, this collaboration promises an exciting array of scents that encapsulate the spirit of the iconic Fashion Sport brand. Stay tuned for the unveiling of new fragrances that will undoubtedly capture the essence of Lacoste’s timeless elegance and athleticism.

www.lacoste.fr

www.interparfums.fr

 

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