Issey Miyake is set to open its new flagship store on February 26, 2024, at 28 rue François 1er in the heart of Paris’s Triangle d’Or. Transforming a historic building once home to the Europe 1 radio studio, the boutique spans two floors, covering 360 square meters.

Designed by Tokujin Yoshioka, the interior radiates a modern and luminous aesthetic, with two walls adorned in bespoke orange aluminum, symbolizing the sun. Preserving the elegant Parisian facade, the flagship seamlessly merges traditional French architecture with Issey Miyake’s forward-looking vision.

 » The historic 19th century French architecture fused orange, which symbolizes the sun.
The space, composed of orange aluminum walls made by exquisite anodizing technique, expresses Issey Miyake’s philosophy of craftsmanship and energy for the future.  » shares Tokujin Yoshioka.

This fusion of heritage and innovation promises an immersive shopping experience, marking a bold step in Issey Miyake’s commitment to pushing fashion boundaries. The grand opening anticipates a radiant celebration, inviting fashion enthusiasts to explore a space where tradition meets avant-garde, and where craftsmanship and creativity converge.

www.isseymiyake.com

@isseymiyakeofficial