J IS FOR JOY, AND SO IS LUTZ HUELLE FOR AZ FACTORY | CRASH Magazine
FASHION

J IS FOR JOY, AND SO IS LUTZ HUELLE FOR AZ FACTORY

By Léo Mazzella

It’s official, the AZ Factory and Lutz Huelle collection will be a recurrent one.

Full of references and personality, the collection he showed in 2022 is in line with the collaborations presented by young talented designers with overflowing creativity this past year and recently.
The designers selected to carry the legacy of the late founder of the brand Albert Elbaz include Thebe Magugu, Ester Manas, Cyril Bourez, Club Domani, Lutz Huelle, ShelterSuit, Tenessy Thoreson and Molly Molloy with Lucinda Chambers.

This cast showcases the AZ Factory essence perfectly : full of energy, colors and most importantly joy. AZ Factory is on a constant quest to make fashion diverse in terms of genders, identities, backgrounds and aesthetics.
Lutz Huelle therefore feels like a perfect fit for the brand, as the « Decontextualization » master knows all about creating a safe community for every individual expressing themselves freely.

« The first collaboration with AZ Factory was the most fabulous and inspiring experience, and I’m overjoyed at being able to continue to collaborate with this incredible team. The spirit and values of AZ Factory have always been an integral part of my own work, and I can’t wait to start working on this next chapter. », said Lutz.

In addition to the inclusive spirit of the brand, they also strictly commit to sustainability with more than 50% of the collection that will be created from deadstock materials as the brand seeks to create « smart fashion that cares » on all aspects. A beautiful initiative, aligned with the values of Albert Elbaz, always looking towards the future, and boy how bright is the future, and just like Lutz, we can’t wait to see what it has to offer.

Discover more at azfactory.com 
@azfactory

 

 

 

 

 

 

 

 

 

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