JIL SANDER: THE FIRST COLLECTIONS DESIGNED BY LUCIE AND LUKE MEIER

By Crash redaction

“Both of us feel personally attached to Jil Sander, so our vision is as much deep-rooted as it is forward-minded”, says Luke Meier. “There’s a DNA to the brand, but it’s more an approach to design than relying on specific codes – like carte blanche with context.”

Adds Lucie Meier: “The idea is to innovate in a way that endures. We have created these pieces because we identify with them; we believe they have a soul”.

The 21^st of June, Jil Sander presents in Milan Women Resort 2018 and Men’s Spring/Summer 2018 designed by the new Creative Directors: Lucie and Luke Meier.

This couple bring they own essence to the brand. They share an appreciation of form, feel, intention, and effect. Their complementary skills are now shaping a house that they have valued all along, and they are drafting a vision replete with contrast, yet resolutely pure in design. By injecting the brand with autobiographical touch points, they arrive at what is most essential.