K-WAY® MERINO WOOL COLLECTION: SUSTAINABLE STYLE AND PERFORMANCE | CRASH Magazine
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K-WAY® MERINO WOOL COLLECTION: SUSTAINABLE STYLE AND PERFORMANCE

By Max Mendel

K-Way unveils its Fall/Winter 2024/25 Merino Wool Collection in partnership with Woolmark, highlighting a shift toward natural fibres. Featuring a men’s bomber jacket and a unisex long coat crafted from Woolmark-certified wool, the collection combines the iconic K-Way style with sustainability and high performance.

Renowned for being natural, renewable, and biodegradable, Merino wool offers breathability, insulation, and durability across all seasons. The bomber jacket features K-Way’s signature zip and integrated hood, while the long coat includes a belt, hood, and contrasting lining, blending practicality with elegance.

The collaboration between K-Way and Woolmark brings together two distinct yet complementary identities. K-Way’s performance-driven designs, known for their signature neon orange branding and utilitarian appeal, are juxtaposed with Woolmark’s premium sophistication and commitment to natural fibres. This contrast results in a layered series of outerwear that bridges technical innovation and refined elegance, offering a fresh perspective on modern functionality.

Launching November 21, the collection showcases the brand’s commitment to functional, fashion-driven, and eco-friendly outerwear. By merging timeless design with sustainable materials, K-Way and Woolmark elevate outerwear to meet modern performance and environmental standards.

Discover the K-Way Merino Wool collection in partnership with Woolmark at Crash.

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