Hiroaki Sueyasu sees punk as more than just a style – it’s a mindset and attitude that embodies personal expression and rebellion. His SS24 collection reflects a non-conformist spirit, returning to the roots of DIY creativity and resisting established norms.

Sueyasu draws inspiration from countercultural figures, such as hardcore enthusiasts and advocates of anarchism and the new left. These « heretics » challenge the status quo and strive to create a new realm within a bland society.

In his collection, Sueyasu cleverly incorporates references to punk ideology through graphics, textiles, and handcrafted headpieces. He pays homage to the misunderstood and oppressed witches of history, symbolizing their resilience and the value of heresy.

By embracing the punk mentality, the brand breaks away from traditional fashion theology and embraces individuality. The designs serve as a reminder of the power of rebellion and craftsmanship.

Overall, Kidill’s SS24 collection embodies the essence of punk, encouraging personal expression, challenging norms, and celebrating the spirit of heresy.

Take a look at the backstage pictures Elise Toïdé (@elise_toide ) took for CRASH :