The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency have created the KOCCA Metaverse Fashion Festival 2022 to showcase domestic fashion designer brands in the metaverse until January 31st, 2023.

Taking the theme “Fashion & the Metacity,” KMFF 2022 is a fashion content exhibition held in the virtual world which strips away any restrictions of time and space. In collaboration with twenty domestic designer brands, retail platforms, and entertainment groups, the festival aims to offer a new experience with multi-dimensional content that will enhance points of contact with global customers in the metaverse.

Visitors can access the metaverse using their email accounts via web browsers for both PCs and mobile devices without installing any app or program. After creating an avatar that captures their personality and MBTI, users can enter the metaverse world and enjoy a variety of content in three virtual zones―Fashion City, Shopping City, and Enter City.

Fashion City offers virtual showrooms of 20 domestic designer brands, each with unique characteristics and creative ideas. Visitors can try on clothes virtually in each brand’s showroom and purchase them via retail channels. Limited editions for the metaverse world are also available.

The designers that will be showcased during the event will be:

BEMUET(TE) @bmuette

BESFXXK @besfxxk_fashion_official

BEYOND CLOSET @beyondcloset

BONBOM @__bonbom

CEEANN @ceeann_official

C-ZANNE

DEW E DEW E @dewe.dewe_official

DOUCAN @doucan_official

EENK @​​eenk_official

GREEDILOUS @greedilous_official

KICHÉLEEHÉ @kicheleehe

LIE @liecollection_

OPEN PLAN @openplanstyle

SEOKWOON YOON @seokwoonyoon

SETSETSET @setsetset_official

THE STUDIO K @thestudiok_official

UL:KIN @ulkin_official

WNDERKAMMER @wnderkammer_official

YUGADANG @yugadang

Shopping City is designed for retail platforms such as EQL, The Hyundai Seoul and Hankyu Osaka. Users can shop anytime, anywhere at the e-stores of EQL and Hankyu Online. They can also enjoy fashion shows of 20 brands in collaboration with the Gost Agency that represents global fashion models including Hyunji Shin, Heejung Park, Sohyun Jung, and Xumeen.

Enter City enhances the festivity through various performances and events. Programs include the Concept Korea New York, a fashion show supported by KOCCA, a performance by K-pop artist Hyolin created by SKT ifland, and a variety of K-pop contents provided by CJ ENM.

The KMFF 2022 will begin its life in the meta verse but exist in the real world too with a planned selection of various offline events and pop-up stores at The Hyundai Seoul (December 29, 2022 – January 11, 2023) and Hankyu Osaka Department Store (January 4 – 10, 2023). The pop-up store will offer a real-world rendition of the virtual shopping space with a visual art tower, brand showrooms, and promotional opening events for participating designers. In particular, a special event will be held at Hankyu Osaka Department Store featuring South Korea’s international model Heejung Park and six Korean brand designers for special promotion in Japan.

For more information on KMFF 2022, please visit the official website www.kmff2022.com

Stay tuned on crash.fr for exclusive interviews with the designers.