LACOSTE AND SPORTY & RICH UNITE FOR RIVIERA-INSPIRED TENNIS COLLECTION. | CRASH Magazine
FASHION

LACOSTE AND SPORTY & RICH UNITE FOR RIVIERA-INSPIRED TENNIS COLLECTION.

By Léo Mazzella

Lacoste and Sporty & Rich have joined forces for an exciting collaboration, bringing us a collection that celebrates tennis and the elegance of the French Riviera. This limited-edition lineup comprises 22 pieces and accessories, combining traditional tennis styles with a soft color palette reminiscent of Lacoste’s iconic designs from the 1970s and 80s.

Sporty & Rich, known for their lifestyle brand focused on beauty and wellness, adds their unique touch to the collaboration. The collection blends athletic silhouettes with a touch of hedonistic flair, resulting in a range that effortlessly merges fashion, sports, and wellness.

Drawing inspiration from Lacoste’s tennis heritage, the collection features chic tracksuits, oversized sweatshirts, loose polos, pleated skirts, tank tops, jumpsuits, and crop tops. It caters to both city dwellers and those seeking an active yet stylish lifestyle.

In their campaign shot on the French Riviera by Quentin de Briey, Sporty & Rich and Lacoste embody the essence of a chic French lifestyle. The images capture an American woman enjoying her vacation in the south of France, showcasing the collection’s versatility and elegance.

Don’t miss your chance to embrace the spirit of the French Riviera and elevate your tennis-inspired wardrobe and mark your calendars for May 31, 2023, when the Lacoste x Sporty & Rich Collection will be available in stores and online.

 

To discover more lacoste.com

@lacoste

 

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