LANCÔME APPOINTS LISA ELDRIDGE AS NEW CREATIVE DIRECTOR OF MAKEUP

By Crash redaction

« I am thrilled to finally be able to announce that I am the new Global Creative Director of Lancôme Makeup », Makeup artist Lisa Eldridge just told the news in a recent official video by Lancôme. With about 20 years in the business, Eldridge has become an icon in the beauty industry, working for a wide range of fashion magazines, photographers, luxury brands and celebrities. Known for her « effortless chic » style and her incredible technical skills, she became best known by the public when creating her own blog and YouTube channel in 2009. In her tutorial videos, Eldridge shares with her more than one million subscribers her secrets on how to master the art of makeup, with an ease that is her signature. For Lisa Eldridge, makeup is about feeling good about oneself and finding solutions for concrete beauty problems, but above all it is about pleasure. The pleasure to be oneself.

Lisa Eldridge feels approchable while remaining a beauty expert anyone can trust. A quality that appealed to Lancôme. « Lisa and Lancôme felt like an evidence for us », shares Françoise Lehman, General Manager of Lancôme, « we share the same values and the same desire of giving women the keys to a beauty that’s not its own end but rather symbolizes the search for a deeper meaning ».

As new Creative Director for Makeup, Lisa Eldridge has already started working in the new Lancôme Atelier on beauty collections, products and colors for every woman’s delight.

www.lancome.com

Photo credits: Cuneyt Akeroglu for Lancôme