LEMAIRE COLLABORATES WITH UNIQLO
By Crash redaction
The announcement was made today: as of this fall-winter season, Uniqlo will be launching a new collaboration with Lemaire, the collaborative brand led by Christophe Lemaire and Sarah-Linh Tran. The newly renamed brand shares with Uniqlo the search for creative, comfortable clothes that are meant for the everyday life, without giving up on the garment’s quality. The collaboration will include a men’s and women’s collection that will be available in Uniqlo stores around the world as well as in the Uniqlo online store.
« Lemaire’s approach to design respects individuality and merges perfectly with the Uniqlo life wear philosophy, aimed at making life better », declares Tadashi Yanai, Chairman, President and CEO of Fast Retailing, the group owning Uniqlo. « We have always dreamt to work with Uniqlo », explain Christophe Lemaire and Sarah-Linh Tran in a statement, adding that the Japanese brand perfectly fits their approach to fashion, and the philosophy of Lemaire.
We couldn’t agree more with this!
Photo credits: Elise Toïdé for Crash
