Innovation meets sustainability in a stylish and functional package.

On January 11th, the highly anticipated second drop of the Cloudtilt, a collaboration between Loewe’s luxury design and On’s Swiss engineering, will hit online shelves, marking the continuation of this partnership.Designed by both the iconic brands, this shoe is the first in On’s lifestyle range to incorporate CloudTec® Phase, a revolutionary computer-generated midsole technology that prioritizes cushioning with fewer components, resulting in the ultimate all day comfort of an ultra-lightweight and smooth ride.

The Cloudtilt is designed with a knitted sock construction and speed laces. Both the outer sole, crafted from EVA foam, which provides a soft landing while minimizing the use of rubber and the engineered mesh upper, made from 99% recycled polyester, support Loewe x On’s commitment to performance and environmental responsibility. Even the packaging echoes this dedication, being made from 100% recycled industrial materials.

Today, January 11th, is the second drop and it will thrill the sneaker enthusiasts as it features a new color palette. It promises a sophisticated array of colors for both men and women collection.

From leaps and twists to strides and stretches, the campaign, artfully shot by Thibaut Grevet, captures the diverse expressions of human movement. Featuring talents such as gymnast Yonghon Huh, dancers Roy Kaneza and Hortense de Gromard, BMX rider Cindy Dos Reis, animal flow instructor Stefan Crainic, Emirati motor racing driver Amna Al Qubaisi, and race walker Liu Hong.

The Cloudtilt collection will be available on on.com and loewe.com, as well as in selected On and Loewe stores worldwide from January 11th.

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