The photographer, through a series of artistic moving images, captures the true essence of Loro Piana and the new Fall/Winter collection The photographs, overwhelmed by a cheerful and emotional spirit, evoke feelings of sincerity and clarity, provoking in the viewer an invitation to live in elegance and lightness. The images convey the charisma of a unique and singular point of view and redefine the boundaries between life and art.

Models Selena Forrest, Henry Kitcher, Awar Odhiang and Raquel Zimmerman go on to perfectly embody the typical Loro Piana man and woman. A group of friends who freely and extremely subtly express the values and feelings that the Brand wants to convey. The Fall/Winter collection comes to life in a cozy and romantic setting where there is no lack of a sense of conviviality and community, ideals that represent the legacy and future of the Maison.

Direction: Atelier Franck Durand
Photographer and director: Glen Luchford
DOP: Jack Webb
Stylist: Aleksandra Woroniecka
Still Life Photographer: François Coquerel
Digital content: Lisa Rovner
Models: Selena Forrest, Henry Kitcher, Awar Odhiang, Raquel Zimmerman Casting director: Piergiorgio Del Moro
Production Designer: Gideon Ponte
Hair: Anthony Turner
Makeup: Yadim

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