LORO PIANA CELEBRATES ITS 100 YEARS ANNIVERSARY WITH ITS FIRST EXHIBITION IN SHANGHAI | CRASH Magazine
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LORO PIANA CELEBRATES ITS 100 YEARS ANNIVERSARY WITH ITS FIRST EXHIBITION IN SHANGHAI

By Max Mendel

Loro Piana marks its centenary with a landmark exhibition at Shanghai’s Museum of Art Pudong (MAP) from March 22 to May 5, 2025. This event, the Maison’s first-ever exhibition, honours its heritage and craftsmanship in a venue designed by architect Jean Nouvel. It also represents MAP’s inaugural collaboration with a luxury House.

Curated by creative director Judith Clark, the exhibition immerses visitors in Loro Piana’s history through archival visuals, commissioned artworks, and handcrafted garments. The showcase highlights the Maison’s mastery of fibres and fabrics, blending tradition and innovation.

China, integral to Loro Piana’s story, takes center stage in the retrospective. The exhibition celebrates decades-long collaborations with herders and communities preserving the legacy of cashmere, a cornerstone of the brand’s success.

MAP, a cultural and symbolic museum since 2021, offers an ideal setting for this milestone. With expansive galleries and a focus on global art exchange, Loro Piana’s vision is brought to life for audiences in Shanghai.

This exhibition offers a thoughtful exploration of Loro Piana’s century-long journey, weaving together heritage and innovation in a setting as distinguished as the story it tells.

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