Defining itself as a house of sensations, Loro Piana decides to transport the public through its collection on a luxurious journey in the open air, where nature in contact with the human blends perfectly with the metropolitan landscape.
The collection oscillates between a perfect mix of different colors and atmospheres; these elements can be recognized in both the men’s and women’s collections.
During Milan Fashion Week, Loro Piana decided to implement a series of activities related to the theme of the collection.
Until February 27, the newsstand in Via dei Giardini and the courtyard of the Loro Piana boutique in Via Montenapoleone was transformed into a small cafe hosting young mixologists.

Peru, New Zealand, Australia and Mongolia, countries that inspired the Maison in this unique collection, served as imagination for the drinks served in the Maison’s pop-up café. The result is a true journey inside Loro Piana’s most intimate imaginary.

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