The Loro Piana Fall-Winter 24/25 Campaign, photographed by Mario Sorrenti in Scotland, celebrates the Maison’s centenary by showcasing its heritage collection.

The Fall/Winter 2024-2025 Collection highlights the Maison’s exquisite materials: Baby Cashmere, Vicuña, Cashmere, Sopra Visso and Pecora Nera, and Cheviot. Signature details like the thistle flower and the House’s iconic designs are featured in the soulful, timeless photographs. The powerful landscapes and hues of Scottish nature serve as the perfect backdrop for a collection envisioned as an extraordinary journey across fibers, fabrics, and shapes, honoring Loro Piana’s unique know-how, technical expertise, and personal take on elegance that have endured for 100 years. British elegance is evoked through herringbone and checked patterns, creating a harmonious blend of history and inspiration with an authentic timber.

A sense of Loro Piana’s ethos of kinship pervades the campaign, emphasizing strong family ties and genuine human connections based on shared mindsets, knowledge, and passions.

Shot both in the sublime nature and the layered splendour of an 18th-century Scottish castle, the images feature models Anok Yai, Bibi Breslin, Angelina Kendall, Leon Dame, and Woosang Kim, depicting a reunion of characters returning to the family abode for communal moments. They are portrayed in groups or alone, with the castle as a backdrop, in the library, or out in the wilderness, enjoying a conjunction with the elements.

As the camera follows the group across the fields and boundless countryside, it captures genuine moments of complicity, warmth, and beauty, echoing classic portraiture while exuding a spontaneous, natural energy. This is further amplified by the rich textures and lines of the clothing, the suppleness of accessories, and their colours blending seamlessly with the ambiance.

Discover Loro Piana Fall-Winter 24/25 Campaign on Crash.

www.loropiana.com

Photographer: Mario Sorrenti

Art Director: Atelier Franck Durand

Director: Luca Werner

Stylist : Aleksandra Woroniecka

Hair: Damien Boissinot

Make-up : Diane Kendal