Loro Piana unveils the Autumn-Winter 2024/2025 collection at Milan Fashion Week, celebrating a century of tradition and quality. The collection delves into the Maison’s heritage, featuring iconic fibers and technical innovations.

The presentation begins with the historic « fiori di cardo » machine, once used for cashmere finishing. The collection highlights excellences with the most exclusive fabrics like cashmere, Baby Cashmere, vigogne and The Gift of Kings®, alongside rediscovered wools Sopra Visso and Pecora Nera®. Archives are displayed to narrate a century of innovation.

A spotlight on Loro Piana’s technical prowess includes graphene, a membrane with outstanding thermo-conductive properties for optimal comfort in high-performance clothing.

Simultaneously, the brand transforms a Milan newsstand on Via Dei Giardini into a display of thistle flowers, an iconic motif. Open to the public, the adorned kiosk offers carefully selected bouquets, symbolizing the Maison’s dedication to quality.

Loro Piana shares once again a rich heritage of craftsmanship, and a century of sartorial excellence at Milan Fashion Week.

 loropiana.com

@loropiana