FASHION

BACKSTAGE LOUIS VUITTON MEN FALL WINTER 2017/18 COLLECTION

By Crash redaction

LOUIS VUITTON MEETS SUPREME FOR A COLLABORATION OF CULT BRANDS

For his menswear collection, Kim Jones, the men’s artistic director at Louis Vuitton, collaborated with the ultimate New York skateboard brand, Supreme.

Founded in 1994 by James Jebbia, the brand emerged as a mainstay of nineties culture and has continued to cultivate the fantasies of Jesse Keeffe, Peter Bici, Mike Hernandez and Chris Jones, Ryan Hickey, Justin Pierce, and Gio Estevez. As Bici said: « The city made us. » Their style, combined with being in New York during the birth of hip hop in the 90s, helped them build a fantasy around the cult brand. Just head to Soho on a Tuesday morning, and you’ll see people lining up in front of the shop.

So when Louis Vuitton meets Supreme, it becomes the ultimate collaboration between cult brands: the one that everybody has been talking about during the last fashion week. In this way, the white Supreme logo was printed on red leather Louis Vuitton bags, backpacks, and on a pale blue denim jacquard baseball shirt. Nevertheless, the collection was not trying to mimic Supreme’s style. Once all the items are out of stock, the collection will have to stand on its own. Kim Jones imagined a collection that stays true to Louis Vuitton’s style: items made in noble materials that remain classic but with a sportswear touch due to their loose style, caps, or white runners, with a shirt bottom carelessly pulled out of a pair of trousers. In addition, knit wool sweaters highlight a pale blue open-necked shirt.

All those brand collaborations reflect one of the beautiful symptoms of our time: our desire to be (and stay) connected, to enrich oneself with the Other by creating groups.

www.louisvuitton.com

Written by Lisa Tomasi