LOUIS VUITTON LAUNCHES PERFUME LINE IN INTERNATIONAL POP-UP STORES

By Crash redaction

LES PARFUMS LOUIS VUITTON LAUNCH IN FIVE INTERNATIONAL POP-UP STORES

« Les Parfums Louis Vuitton, » the French House’s first fragrances line in years will be presented in pop-up stores from September 1st to October 22nd 2016. On the occasion of the much-awaited launch, Louis Vuitton decided to collaborate with Printemps Haussmann and Le Bon Marché Rice Gauche in Paris, Harrods in London, Shinsegae Gangam in Seoul and Dubai Mall to open its five pop-up stores to present the fragrances in all exclusivity to the public. Travelling will be the main theme of the ephemeral boutiques, as an ode to the Maison’s heritage and history. The iconic damier patterns will be decorating the spaces in a revisited version, classic and innovative at the same time. The essences have been especially conceived by the Maitre Parfumeur Jacques Cavallier Belletrud with exclusive notes of jasmin and roses coming from the region of Grasse. There are seven fragrances to be unveiled this fall, each of them representing an emotion of travelling: « Rose des Vents », « Turbulences », « Dans la Peau », « Apogée », « Contre Moi », « Matière Noire » and  » Mille Feux ».

The perfumes will be also available from the 1st September 2016 in selected Louis Vuitton boutiques 

PRINTEMPS HAUSSMANN – From 27th August to 22nd October 2016

64, boulevard Haussmann, 75009 Paris
Opening times : Monday to Saturday from 9:35am to 8pm. Thursday opened until 8:45pm.

LE BON MARCHÉ RIVE GAUCHE – From 1st September to 1st October 2016

24, rue de Sèvres, 75007 Paris
Opening times : Monday to Saturday from 10am to 8pm. Thursday and Friday opened until 8:45pm

DUBAI MALL – From 1st September to 18th September 2016

Grand Atrium, the Dubai Mall
Opening times : every day from 10am to 11pm. Thursday, Friday and Saturday opened until midnight.

HARROD’S – From 1st September to 22nd October 2016

87-135 Brompton Rd, London SW1X 7XL
Opening times : Monday to Saturday from 10am to 9pm and Sunday from 11:30am to 6pm.

SHINSEGAE GANGNAM – From 19th September 2016

176, Sinbanpo-ro, Seocho-gu, Seoul
Opening times : Monday to Thursday from 10:30am to 8pm. Friday, Saturday ans Sunday opened until 8:30pm.

#LVParfums

www.louisvuitton.com