Revealed in the Croisière 2021 collection designed by Nicolas Ghesquière, Louis Vuitton’s ‘Game On’ design celebrates a playful creativity, where the iconic Monogram flowers dance with the four colors a deck of cards. Embodied by French actress Léa Seydoux, a Louis Vuitton ambassador, this new collection honors the fantasy of illusion: the club becomes a petal, the dice takes the form of a cute bag and the heart wins the game. The house’s most emblematic pieces are given a makeover, whether they be leather goods, ready-to-wear, shoes and accessories.

The Dauphine, Speedy, Neverfull and Keepall models enhanced with the ‘Game On’ monogram feature oversized decks of cards, giant hearts and flowers tinted with bright red, blue, pink and purple, underlined by golden metallic elements. A pair of white Archlight sneakers is elevated with a flamboyant red heart, perfectly matching the pattern adorning the Paname bag duo. The first heart-shaped bag, the Monogram Heart remains true to its name and stands out as a real asset. A game of illusion completed by the Capucines BB in white Taurillon leather and the Twist in white Epi leather.

The deck of cards, true symbol of the journey, the trip to a special destination, seems fitting for a house known for its close relationship to travel. A way of celebrating adventure and the love of the unknown. The collection is available in a selection of Louis Vuitton stores worldwide.

Discover the campaign below.