Louis Vuitton introduces its Style Diary: Spring Edition, a vibrant campaign spotlighting three rising international talents—Flowerovlove, Madeline Argy, and Tansuan—as they explore Paris dressed in the House’s newest ready-to-wear, accessories, and travel collections.

At the heart of the campaign is the Flight Mode collection, designed with travel and movement in mind. Effortlessly blending comfort and sophistication, the line features relaxed silhouettes and standout pieces like the LV Biker bag, crafted from supple Pixel lambskin and inspired by biker jackets. The LV Sneakerina, a fusion of ballet flat and sneaker, adds a lightweight, modern edge to any outfit.

Each talent brings her own flair to the campaign: British-Ivorian singer Flowerovlove shines in vivid S-Lock sunglasses; British content creator Madeline Argy strides through the streets in bold Sneakerinas; and Chinese style icon Tansuan showcases the versatile LV Biker.

A key highlight is Mon Monogram (as featured in Crash), Louis Vuitton’s updated personalization service, offering custom colors, fonts, stripes, and vintage-style patches across the iconic Monogram and Monogram Eclipse canvas.

With a fresh perspective on travel and self-expression, this campaign celebrates the bold, free-spirited essence of Louis Vuitton.

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