MAISON STANDARDS COLLABORATES WITH PASCAL HUMBERT

By Crash redaction

MAISON STANDARDS NEW CAMPAIGN SHOT BY FELIPE OLIVEIRA BAPTISTA

The adventure of this French brand began a few years ago when Uriel Karsenti decided to create timeless and chic clothes. Maison Standard definitely offers the most elegant collections, all produced according to a very transparent system of fabrication. Nowadays, the brand calls on the French designer Pascal Humbert, cofounder of Nouvelle Affaire, in order to create a very sharp collection. The designer generally creates hand-made clothes for luxury Houses and hotels. For Maison Standards, he designed a unisex collection, so anyone can identify to this line with no exception. According to the founder of Maison Standards, it’s particularly important to create original suits with expertise, rigor and incomparable craftsmanship. Shot in the street by Felipe Oliveira Baptista, artistic director of Lacoste – who we interviewed for our March issue of Crash – this campaign is the reflection of pure authenticity.

Check out and buy the collection of this typical french House exclusively on www.maisonstandards.com. Available from the end of September, 2015.

Photo Credits: Felipe Oliveira Baptista