MAISON VALENTINO ANNOUNCES MAYHOOLA JOINS ITALY IN THE FIGHT AGAINST COVID-19 | CRASH Magazine
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Photographer: Laura Marie Cieplik / Creative Director: Kaduri Elyashar / / Valentino Couture - “Silvia, Rita, Daniela T.”, fluo orange velvet dress scattered with sanguine orange taffeta ; Valentino - “Viviana, Lidia, Giulia G.”, cape with organza hood embroidered with feathers, intense black wool crêpe dress

MAISON VALENTINO ANNOUNCES MAYHOOLA JOINS ITALY IN THE FIGHT AGAINST COVID-19

By Crash

Valentino, Balmain and Pal Zileri parent company are determined to support two different projects related to the emergency situation that Italy is currently facing. The first one is to improve the efficiency and security of the Intensive Care Treatment Unit (ICU) at Sacco Hospital in Milan. The city of Milan is one of the more affected in Italy by the COVID-19 pandemic and Sacco Hospital is one of the sanitary structures which is heavily struggling due to the number of infected patients requiring intensive care treatments. The new negative pressure ventilation installation, which Mayhoola will donate to the Milanese hospital, will allow medical staff to safely assist coronavirus patients. The objective is to halt the increase of further infecting health care staff and to guarantee safety measures for all those working in intensive care units.

Mayhoola spokesperson says, “We are very close to the Italian population and we are constantly monitoring the evolution of the pandemic in the country. We are pained to see what is happening in Milan and we strongly hope that this decisive action can help the doctors and their teams of Sacco Hospital.” Mayhoola worked with Alessandro Visconti, General Manager at ASTT Fatebenefratelli Sacco Hospital, and Dr. Emanuele Catena, in charge of the Anaesthesia Department and Intensive Care Unit (ICU), in order to entirely cover all expenses related to one of the many urgencies that the Lombardy Health Care System is facing in these weeks. Mayhoola is making a donation of 1 million euros in order to achieve this goal. Alessandro Visconti and Emanuele Catena state, “We really would like to thank Mayhoola, Valentino, Balmain and Pal Zileri for their generosity and for having prioritized the health and safety of those fighting against this ongoing pandemic.”

Mayhoola also decided to make an additional donation of 1 million euros towards Protezione Civile Italiana in order to support the extraordinary effort that they are putting forward throughout all the Italian regions. “Our production plants and offices are widespread across the diverse and beautiful Italian regions: Lazio, Lombardy, Piemonte, Veneto, Tuscany and many others,” continues Mayhoola spokesperson, “It’s absolutely remarkable how Protezione Civile Italiana is operating within the entire country and the way in which it continuously stands behind the needs of Italian citizens.”

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