MARC JACOBS’ #MARCTHESUN

By Crash redaction

Marc Jacobs’s truck tour around France

This summer, Marc Jacobs is taking us to the Seventies with his new sunglasses collection. Youth and independence are the key words of this exclusive line declined in pastel colors, nicely retro. Now that summer is here, it’s time to claim anti conformity and audacity under the rays of sun. Wether circled or geometrical, theses sunglasses are definitely the perfect choice to relax over the summer. Besides, dyed transparent glasses provide a sweet impression of lightness, that fits perfectly with the season. In order to celebrate this new collection, Marc Jacobs decided to organize a truck tour through France, Italy, Spain and the US. Customers will have the opportunity to engrave their pair at each stand, download the picture and post it on social networks with the hashtag #marcthesun. Digital and innovative, this operation is defintely going to delight a lot of Marc Jacobs aficionados. Known for designing sharp clothes and silhouettes, Marc Jacobs is actually very influent on the social medias. As a matter of fact, he casted all models for a latest Spring/Summer 2015 show on social networks: he definitely is a connected man!

In France, the Truck Tour will pass by:

June, 22: Nice/ June 24: Marseille/ June 25: Lyon / June 27: Paris

Discover more on www.marcjacobs.com