For Autumn Winter 2020 Salvatore Ferragamo explores the increasingly diverse and flexible nature of contemporary female identity. During the early 20th century, Carl Jung proposed that society’s collective unconscious recognised seven archetypes of women. In the early 21st century a woman is no longer defined by such categories – she is self-defining. Feminine identify is a fluid, self-authored free space that’s ripe for nonconformist experiment and play.

Creative Director Paul Andrew says: “The notion of fitting into a set “type” feels increasingly obsolete today, both for women and men. I think the identities we choose to wear today are not fixed through a single filter – they are a shifting kaleidoscope, a collage of characteristics and qualities.

“Key to this collection was considering some of the many women we idolise. We found a book by Fulvia Ferragamo in which she collected botanical images for inspiration: we used this across the collection in print, knitwear and also embroidered onto shirting. We also considered a multifaceted range of female heroes from Virginia Woolf to Nancy Pelosi via Michelle Obama and Nina Simone, and worked to reflect their intelligence, bravery and beauty in the collection.”