Just a day before the launch of the Moncler + Rick Owens collection, the designer’s partner and accomplice, Michèle Lamy, landed in Milan to present a creative program from the hyper-personal universe of the tour bus designed by Rick Owens.

The tour bus is an ultra-protective cocoon, covered with Moncler’s emblematic down comforter, with which the couple crossed the Nevada desert earlier this year. In February, it was presented in Milan at the same time as the Moncler + Rick Owens collection at the Moncler 2020 show. Lamy returned to the city where it all began to orchestrate a day of intimate, multidisciplinary discussions.

Lamy, known for constantly pushing the limits in both culture and communication, showing a free spirit and freedom from all boundaries, has set herself the mission of finding a way to communicate with the outside world from the isolation of the bus. Her series of conversations were conceived with an undulating flow, during the day inspired by the many hours and layers of Jacques Rivette’s classic work L’Amour Fou. The themes of the beauty of controversy, modern Milanese culture and environmental activism were addressed via Zoom. Among her interlocutors was Davide Oldani, the owner of the D’O’ restaurant, with whom she spoke about ethical food and slow food. Then came Vittorio Da Mosto, co-founder of Venice Calls and a proponent of sustainable living, on the theme of young people bringing value to their community, followed by Paolo Rosso, an art producer in Venice leading the research programs Microclima, Guwahati and RedHero, an ecological preservation program, and finally a conversation about culture with Myriam Ben Salah and Alessio Ascari, founder of Kaleidsocope magazine.

The day ended with an intimate performance featuring members of Lamy’s family. This experimental piece, which took place between the tour bus and the Rick Owens boutique in Milan, condenses Michèle Lamy’s own avant-garde work, which emanates positive, chaotic and irreverent feelings, broadcast live on Instagram.

Discover the Moncler + Rick Owens collection, which was released on October 22nd.

All photos by Valerio Mezzanotti.