Miu Miu’s 2025 leathergoods campaign, starring Gigi Hadid, reimagines classic high-society portraiture of the 20^th century through a contemporary lens. Photographed by Steven Meisel, the portraits seamlessly blend photorealism with soft painting effect.

Building on past artist-inspired campaigns, this one embraces a feeling of art, an idea rather than a direct reference. Captured by Steven Meisel, each image is digitally ‘painted’ by hand, blending photorealism with painterly ambiguity—bridging painting and photography, past and present.

An ode to Miu Miu’s iconic matelassé leather, the campaign now reinterpreted in suede for the Wander and Arcadie handbags. This new texture enhances the tactile appeal and the true softness of the designs, emphasizing their luxurious craftsmanship. The campaign unfolds through three distinct visual formats: poised portraits of Hadid set against vivid color backdrops, still-life compositions that frame the bags as objects of art, and motion imagery that offers a glimpse into the creative process behind the visuals.

With creative direction by Miuccia Prada, art direction by Edward Quarmby, and styling by Lotta Volkova, the campaign solidifies Miu Miu’s position at the intersection of tradition and innovation.

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