MIU MIU PRESENTS THE ICONS CAMPAIGN | CRASH Magazine
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MIU MIU PRESENTS THE ICONS CAMPAIGN

By Crash

For its Holiday 2020 campaign, Miu Miu is putting the spotlight on the icons of today – whether they’ve graced our past, present or are set to represent the future. Powerful women of all different backgrounds who manage to capture the essence of what an icon is really about. Through their art or persona, they convey a certain message, a strength and inspire multiple generations.

Photographed by Mert Alas and Markus Piggot, the Miu Miu icons reflect the house’s heritage while bringing something new to the table. You’ll recognize familiar faces, who have transcended the eras with grace. Like Kim Basinger, the supermodel and actress, or Chloë Sevigny, the indie movie goddess. There’s also Du Juan and Raffey Cassidy who are both accustomed to working with Miu Miu.

This impressive and diverse cast is joined by newcomers: the actor Emma Corrin, the musician and actor Jordan Kristine Seamón and Storm Reid, an actor who also opened the Fall/Winter 2020 Miu Miu show. They feature the Pre-Spring 2021 Miu Miu collection, inspired by the paradoxes inherent in femininity, the ability and willingness of women to transform external perceptions of themselves and their own attitude through the fashion they wear.

Discover the video and campaign shots below.

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