MIU MIU SS25 CAMPAIGN: « DUETS » | CRASH Magazine




FASHION

MIU MIU SS25 CAMPAIGN: « DUETS »

By Iris JEANSON

Miu Miu’s Spring/Summer 2025 campaign, « Duets, » captures light, simplicity, and reinvention. Featuring Joey King, Liu Haocun, Kayije Kagame, Sunday Rose Kidman Urban, Lena Mantler, and Eliot Sumner, the collection embraces nostalgic elegance with a modern twist.

Inspired by childhood wardrobes, the collection highlights effortless pieces: chemisette dresses draped off shoulders, twisted shirts, and sweaters reimagined as bustier tops. The white cotton dress, a symbol of innocence, is revisited in multiple iterations. A collaboration with Petit Bateau, the French clothing brand, enhances this nostalgic theme, refreshing fine cotton staples for all ages.

Miu Miu plays with contrast, blending soft florals and pastel pinks with structured blouson jackets and tailored trousers in muted tones. The textures play a huge rôle in the collection, pieces that appear to be nylon are in reality made in luxurious technical silk. Concerning footwear, we have a mixe bold clogs, sleek sneakers, and classic Mary Janes. The Aventure and Arcadie bags complete this collection beautifully.

« Duets » is a story of movement and transformation, where light and shadow shape a world of evolving style and identity.

 www.miumiu.com

@miumiu

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MIU MIU SS25 CAMPAIGN: « DUETS »
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