Inspired by their origins, Moncler Grenoble unveils its latest High Performance collection focused on technical and dynamic skiwear designed for ski enthusiasts. With seventy years of expertise and heritage, Moncler Grenoble combines the brand’s DNA with tomorrow’s innovation, designed to tackle extreme mountain conditions, all year round.

The launch of the new collection is accompanied by a short film featuring Richard Permin, French freestyle ski legend and ambassador of Moncler Grenoble. Directed by Jonas Lindstroem, the film captures the essence of Moncler Grenoble’s mantra « Beyond Performance » in extreme conditions, channeling the excitement, passion and performance of skiing at the top. Equipped with the Moncler Grenoble High Performance Collection, Permin races down the snow-covered Chilean volcano Quetrupillán, narrowly escaping a snowfall. Two forces of nature collide at the summit, as a formation of skiers emerges from the snow cloud behind the skier, who leads an exhilarating charge down the mountain.

 The High Performance collection as well as the campaign will be presented in major international ski destinations, alongside the entire Moncler Grenoble collection, which complements the three dimensions of skiing: High Performance, Performance and Style, and Après-Ski.

Out today, December 8 on moncler.com.

 #MonclerGrenoble

CREDITS

Creative Director: Jonas Lindstroem @jonas_lindstroem

Dop: Matias Boucard @boucardmatias

Richard Permin @richardpermin