MONCLER X FRGMT | CRASH Magazine
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MONCLER X FRGMT

By Martina Conte

Moncler Genius presents Moncler x FRGMT by Hiroshi Fujiwara. This collaboration illustrates the love story of two fascinating worlds. 

The relationship between the two Brands is the longest in the history of Moncler Genius; it is one that is intrinsic with love, respect, passion and creativity.

The collaboration’s campaign aims to demonstrate in every way this deep declaration of mutual love by the two brands. Love is Human, the name of the campaign, was orchestrated by Tokyo-based photographer Xavier Tera. To further demonstrate FRGMT and Moncler’s dedication to innovation and diversity of expression, they decided to capture images through the eyes of a LOVOT, an adorable and affectionate robot created to share unconditional love. This android was first presented by Hiroshi Fujiwara at the Moncler The Art of Genius event in London.

The collection itself is a declaration of love to Moncler. A new logo features Moncler iconography that « embraces » the FRGMT signature, while the designs draw from the Moncler archives to masterfully reinterpret famous designs. 

The Moncler x FRGMT collection will be available from June 8, 2023 in select Moncler boutiques and on Moncler.com.



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