MONCLER X LULU LI PROJECT: DIGITAL DREAMS MADE REAL | CRASH Magazine
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MONCLER X LULU LI PROJECT: DIGITAL DREAMS MADE REAL

By Max Mendel

Moncler unveils its latest creative collaboration with Chinese artist Lulu Li, transforming digital designs into physical, wearable art through the Moncler x Lulu Li Project. Known for her boundless AI fashion concepts at her design studio, Didelidi, Lulu Li’s work brings a fresh perspective to Moncler’s heritage of craftsmanship, blending digital fantasy with real-world practicality.

The collection features three down jackets, a vest, and versatile urban layers, each piece crafted to embody Lulu Li’s visionary digital aesthetic while honoring Moncler’s high-performance standards. This partnership celebrates both the imaginative power of AI design and the elegance of wearable art, bridging the worlds of virtual design and Moncler’s signature style.

Lulu Li’s designs draw from Zen principles and ancient Chinese aesthetics, with a focus on modular functionality and refined minimalism. The collection harmonizes advanced craftsmanship with Li’s deep-rooted cultural inspirations, elevating streetwear into a poetic exploration of form and function.

The collection will be available globally on October 28th and online at www.moncler.com

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