Willow Smith’s debut ready-to-wear collection with Moncler explores the interplay of contrasts: utility and elegance, minimalism and futurism, nature and urbanity. Unveiled at The City of Genius in Shanghai, the collection blends the brand’s heritage of technical craftsmanship with Willow’s visionary creativity, presenting versatile designs for a modern, dynamic lifestyle.

Each piece balances form and function. A down jacket dress echoes Moncler’s iconic sleeping bags with a detachable hem, while canvas trousers convert via zippers for adaptability. Circular accents and handwritten lyrics from Willow’s song Alone lend a personal, symbolic touch, while the monochrome palette underscores the collection’s yin-yang philosophy.

The campaign, shot partially in black-and-white, features Willow modeling her designs in sculptural poses illuminated by stylized lighting. Her artistic influence permeates every element, from the imagery to the soundtrack, creating a cohesive narrative of renewal and transformation.

Moncler x Willow Smith ready to wear collection merges the Moncler’s heritage with avant-garde design, offering a wardrobe that seamlessly transitions between the outdoors and urban settings. Now available in select Moncler stores and online, the collection embodies the beauty of contrasts and the spirit of reinvention.