French photographer and videographer Diane Guais offers us a new ethereal fashion film for the brand Ichiyo where a tale of modern day angst is revealed through striking dreamy imagery. Candy, a young woman fascinated by beauty, is filmed in her teenage room. In her dreams, she sees a dark and mysterious girl coming to visit her. Alone with her thoughts, she contemplates her reflection from a retro video camera connected to a television screen. Through this digital mirror, she uncovers memories from a buried past, coming back in flashes of recorded footage.

A metaphor of our addictive relationships to self-image and beauty, « My Loveliness » perfectly translates the feeling of unease, grasping the contradictions of our over-connected generation.

Discover the fashion film below.