Single-handedly one of the most iconic premium luggage brands, German-born Rimowa is revolutionizing the playing field for luxury luggage once again with their state-of-the-art travel cases adored by travel enthusiasts from all walks of life. 

Whether traveling for work, pleasure, long hall or a quick city break, Rimowa cases are uniformly known for being unbelievably space-efficient, light in weight, and reassuringly secure. Since 1898 they have been by the side of some of the worlds biggest icons and the house continue to celebrate that into the Winter 23 season with their latest campaign, “Never Still 4” featuring none other than world-class Formula 1 driver, Lewis Hamilton, whose career has taken him around the world on countless occasions, “shaping who he is as a driver, and and a human being,” Said Hamilton himself. 

Also featured in the campaign, which was created in collaboration with Hans Zimmer (his second collaboration with the brand), is global superstar Rosé, whose career traveling the world has allowed her to explore a new notion of the meaning of home, “I’ve realized that home has become more of a state of mind than a specific place. It’s a collection of memories, experiences and people that give me a sense of belonging.” Said the singer. 

The campaign, a collection of three beautifully shot films, created with Anomaly London and soundtracked by Zimmer also features football hero, Kylian Mbappé universally celebrated for his astounding work both on and off the pitch that has inspired and created opportunities for so many young people around the world who says, « When you travel, you see different types of life and you learn a lot. I’ve met some extraordinary people who I never thought I’d meet in my life.”

An intimate glance into the lives of these global icons the trio of shorter films is then complemented by a fourth and final film, which blends the stories of the three, each on their own journey, but united by their progressive mindset.

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