New Balance hosted its « Made » pop-up store in Paris from October 4th to 6th, 2024 celebrating the brand’s deep-rooted commitment to craftsmanship and design excellence. Situated at 65 rue Beaubourg, this immersive space showcased New Balance’s coveted Made in USA and « Made in » UK collections, emphasizing premium materials and impeccable attention to detail.

Visitors engaged in a range of creative activities, including T-shirt customization workshops led by PTSF, while also browsing a library of over 200 carefully selected books on craftsmanship, art, and design curated by Cahier Central. The event featured an insightful talk by fashion expert Pascal Monfort, exploring the evolution of style and craftsmanship.
Guests enjoyed food in an American deli-inspired setting, provided by Le Bendo, with options for dining on-site or to-go.

The « Made » pop-up truly captured New Balance’s fusion of heritage and modern innovation, offering an inspiring weekend where design, creativity, and culture came together in celebration of the brand’s timeless appeal.