Noir Kei Ninomiya’s latest collection, « Iridescence, » for Autumn/Winter 2024-2025, is a vibrant exploration of colors and textures. Designer Kei Ninomiya shares, « I focused on creating something new using different colors and textures, and play with the reflection of light. »

Collaborating with makeup artist Kakuyasu Uchiide, hairstylist Ryoji Imaizumi, and accessory designer Takuro Kuwata, the collection comes to life with a harmonious blend of artistic elements. The music, curated by Hasegawa Hakushi, adds an auditory layer to the visual spectacle.

A highlight of the collection is the collaboration with Reebok LTD, presenting the iconic Instapump Fury in two styles, each in three striking colorways. This partnership seamlessly merges avant-garde aesthetics with athletic utility, redefining the intersection of high fashion and sportswear.

Photos @elise_toide