American sportswear brand, GANT, unveils its SS23 campaign, photographed in the vibrant Nolita neighborhood; New York. The campaign pays tribute to the brand’s roots, founded in 1949 on East Coast college campuses. 

Photographed by Ben Beagent and styled by Delphine Danhier, the campaign was shot near the brand’s new studio at 240 Mulberry Street. Both a showroom and a creative community space, this new experimental venue will open its doors in the spring.
The spring/summer 2023 collection is inspired by GANT’s nautical heritage and the yacht clubs of the 1980s. Uniforms that nod to the 80’s summers include flowing shirts, linen essentials and contemporary tailoring that takes you from beach to cocktail party in the city.

Discover more at gant.com

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