The legendary Florentine perfume house Santa Maria Novella introduces two new fragrances, Ambra and Incenso, as part of its I Giardini Medicei collection. These perfumes pay tribute to Renaissance Florence’s rich cultural exchanges and the Medici family’s visionary spirit.

Ambra Eau de Parfum blends mysterious Oriental notes with classic Florentine citrus, creating a warm, enveloping fragrance that evokes the luxurious winter gardens of the Medici court. It represents a sensual journey between East and West.

Incenso Eau de Parfum explores deeper, more introspective territories. Rooted in woody-spicy notes, this fragrance celebrates incense as a universal symbol of spirituality and connection, offering an intense and refined olfactory experience.

Both fragrances will be available exclusively in 100 ml format from February 2025 in Santa Maria Novella’s official boutiques. With these new creations, Santa Maria Novella continues its centuries-old tradition of transforming perfumery into an art form, bridging history, culture, and sensory exploration, a legacy that has flourished since 1221.

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