OPENING OF THE FIRST VIKTOR & ROLF BOUTIQUE IN PARIS

By Crash redaction

“We have always considered Paris to be our fashion home and are therefore very proud to open a flagship store, a proper place of our own.  With the avant-garde design of neo-classically inspired ghost architecture, executed in all grey felt, a new code of the house is introduced, the point of reference for future expansion” – Viktor&Rolf.

After their come back in the Paris haute couture calendar, the Amsterdam-based avant-garde fashion house, Viktor & Rolf opens their first ever flagship boutique in France at 370, rue Saint-Honoré in Paris.
The innovative design conceived by Pierre Beucler and Jean-Christophe Poggioli from Architecture & Associés, turns echoes of neo-classicism into contemporary design. They develop an original concept reflecting the design codes that established and continue to define the house : unexpected elegance and a discrete luxury.
Spread over 7,000 square-feet, the Viktor& Rolf flagship displays  all of the brand’s lines of women’s ready-to-wear pre and show collections, menswear, handbags, shoes, small leather goods, accessories and eyewear.

Ⓒ Photography by Luc Boegly