British menswear brand Orlebar Brown announces its launch of its Summer 24 collection. Building upon its Spring 24 line, which featured the British actor Jonathan Bailey, OB’s latest offering is a vibrant tapestry of florals, colors, linens, and innovative designs that encapsulate the essence of summer.

At the forefront of this season’s lineup is the captivating Petal print, adorning a 100% GOTS certified silk shirt. Perfectly embodying the spirit of summer, this standout piece effortlessly transitions from casual resort wear to sophisticated tailoring, reflecting OB’s commitment to versatile elegance.

Continuing the legacy of its Spring 24 Fiore print, the brand introduces two groundbreaking swim-friendly shoes alongside a range of sunglasses meticulously crafted in Australia and sustainably produced in Italy, catering to the modern explorer’s needs without compromising on ethical standards.

Elevating summer nights to new heights, Orlebar Brown presents a refined approach to tailoring with premium Italian linen blazers and trousers. Characterized by stitching details reminiscent of nautical motifs, these pieces exude understated sophistication, ideal for balmy evenings by the sea or upscale gatherings under the sun.

Innovation and evolution are central themes of Orlebar Brown Summer 24 collection, evident in the introduction of Italian-made knitted polos, the expansion of the iconic Bulldog Drawcord range, and a collaboration with the timeless imagery of Slim Aarons. For the first time, Aarons’ iconic photographs adorn OB’s resort shirts and swim shorts, offering a nostalgic yet contemporary take on summer style.

Beyond aesthetics, Orlebar Brown remains steadfast in its commitment to sustainability, implementing measures to minimize its environmental footprint across production, products, and operations. Through initiatives such as Blue Carbon Projects aimed at restoring ocean ecosystems, the brand strives to create a positive impact on the planet while empowering individuals to embrace conscious consumption.

The Orlebar Brown Summer 24 collection heralds a season of unparalleled style, innovation, and sustainability. As summer beckons, this collection invites us  to embark on a journey of exploration, where every garment tells a story of craftsmanship, responsibility, and enduring elegance.

Discover more on www.orlebarbrown.com